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Greater Noida's easy connectivity to Delhi, metro services and good infra facilities make the living experience better in the NCR region. Recently a survey revealed that nearly 30 per cent respondents preferred to invest in Noida and Greater Noida in comparison with other areas in the NCR. The residential market of Gurgaon is not affordable by all. Therefore, people have shifted to other areas in NCR, particularly Greater Noida. In addition, Noida realty markets are offering smarter returns on investment with an average annual appreciation of 10-15 per cent, which is an X-factor for several investors interested in the region. Apart from home-buyers, big corporate houses, start-ups and even PSUs are building permanent bases in this region. Developers are making most of the low-priced properties in Greater Noida. As a result, they are in a position to offer budget homes to their customers for which the demand is surging gradually.