| Key Functional Areas of Responsibility: |
- Manage, review, and perform daily account responsibilities associated with Google Ads & Facebook Ads.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Similarly keep a regular tap on FB ads reporting, daily ads performance, and budget.
- Manage the creation of large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Manage Display network placement lists on AdWords and through other contextual advertising platforms
- Ensure re-marketing is reaching out to all prospects and is intertwined with the corporate website
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
- Provide oversight and manage new paid search campaigns, ad groups, and accounts
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, and maintain a healthy ROI
- Ensure a healthy inflow of good quality leads
- Collaborate with designers to improve user experience
- Brainstorm new and creative growth strategies through digital marketing
- Keep pace with search engine/PPC industry/latest trends and developments in the paid digital marketing space
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of improvement
- Communication to team and management on campaign development, performance, and results.
- Provide oversight and work closely with the other team members to meet goals.
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| Professional Competencies: |
- Passion for paid digital marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, and time management skills.
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